The AppsFlyer Performance Index: Edition 16

The economic downturn has led to a significant reduction in app marketing budgets in 2023 — that much is clear. But did the media landscape change as a result and if so in what way?

As the economic uncertainty lingers on, making the right decisions on media source budget allocation is more important than ever, especially on iOS with its high quality audience but fragmented measurement reality.

In the 16th edition of the AppsFlyer Performance Index, which has been ranking the best media sources in mobile advertising since 2015, we’ve analyzed 11.5 billion installs to give you the most comprehensive scorecard of the mobile app media space.    

What’s inside?

• New! iOS SSOT Index: Ranking the iOS media landscape according to our Single Source of Truth solution to best solve for the complex measurement reality 
• Android retention and remarketing indexes covering 157 geo-category variations 
• Performance and volume rankings for Google, Meta, Apple, TikTok, Unity, ironSource, and 70 other top mobile media sources