Discover the key trends shaping Brazil’s dynamic mobile landscape.
As Brazil’s mobile-first economy matures, marketers are facing a new reality: higher user expectations, tougher competition, and the need for smarter, more sustainable growth strategies.
AppsFlyer’s State of App Marketing in Brazil 2025 report unpacks the key trends shaping one of the world’s most dynamic mobile markets. Based on anonymized data from over 8,000 apps and 29.5 billion installs, this report is your guide to navigating Brazil’s mobile future.
What’s inside
- How Brazil’s mobile-first culture is shaping the app landscape.
- Trends across installs, UA spend, monetization, and fraud.
- Deep dives into finance and e-commerce performance.
- How to win in a maturing, highly competitive market.
